This is Allen Park

After months of thoughtful planning and collaboration, the Downtown Development Authority has unveiled a vibrant new project aimed at visually defining our expansive downtown district.

The installation of custom-designed street banners throughout the city marks a significant milestone in Allen Park’s ongoing efforts to strengthen community identity, support local businesses and enhance aesthetic appeal of our city.

The initiative was born out of a desire to create a more cohesive and welcoming environment for residents and visitors alike. With Allen Park’s downtown spanning a substantial footprint, one of the largest in the state, the challenge was not only to beautify the area but also to unify it under a shared visual identity that reflects the city’s character, history and aspirations.

“This project was about more than just street decorations,” said DDA Administrative Assistant Jamie Horn. “We wanted to create something that will make people feel proud of their city, something that would visually say, ‘You’re in Allen Park, and this is a place worth exploring.’”

The banners are placed throughout the almost three miles defined at the downtown district, creating a sense of continuity and guiding visitors through the area. Whether arriving from the north, south, east or west, one is greeted by the same vibrant visuals that signal entry into a dynamic and unified community space.

"Bringing the banner project to life required months of planning and coordination,” Horn said. “We worked closely with design professionals to identify optimal banner locations, select durable materials suited to Michigan’s weather conditions and ensure compliance with safety and zoning regulations."

Allen Park’s downtown district is notable not just for its size but for its diversity. Home to a wide array of businesses – from family-owned restaurants and shops to professional services and entertainment venues – the area serves as a hub for economic activity and community life. The new banners help define this space, making it easier for visitors to navigate and appreciate its offerings. They also serve as a visual cue that Allen Park is investing in its future, embracing innovation while honoring its roots.

"Allen Park has always had a strong sense of community,” Horn said. “These banners are a beautiful way to showcase that. They make the downtown feel more connected, more alive.”

In addition to their aesthetic value, the banners are expected to have practical benefits. Studies have shown that well-designed urban signage can boost foot traffic, increase retail sales and improve public perception of safety and cleanliness. By clearly marking the boundaries and character of the downtown district, Allen Park is positioning itself as a destination – not just a pass-through.

The banner project is just one piece of a broader strategy to revitalize and promote Allen Park’s downtown. Future plans include expanded public art installations and seasonal events designed to draw visitors and foster community engagement.

“Once we replaced the old streetlights with the new LED lamps, we knew our next project was to get the banners back up to bring some attention to our city,” said DDA Board Vice Chairman Jeff Holden. “We want them to welcome people on in and make them aware they’re in the Downtown District.”

The banners themselves will evolve over time. Seasonal themes, special event promotions and rotating artwork will keep the visuals fresh and relevant, ensuring that the downtown remains dynamic and responsive to the needs of its residents.

Getting the banners back up was just the beginning of many plans and programs the DDA has on tap, some of which have already been installed, like the bench seating and the hanging baskets.

“We’re working on events for next year – bigger and more exciting – we hope to bring more people into the city, and not just on Park Avenue or Allen Road,” Holden said. “There are also some exciting things coming for Southfield Road as well.”

As Allen Park continues to grow and adapt, the street banners stand as a symbol of its commitment to thoughtful urban design and community pride. They are a reminder that even small touches – when done with care and intention – can have a big impact.

Whether you’re a longtime resident or a first-time visitor, the new street banners invite you to experience Allen Park’s downtown in a new light. So next time you find yourself in Allen Park, look up. The banners are more than decoration – they’re a declaration: This is our downtown. This is Allen Park.