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The Demmer Difference

Published in 2024 Canton Today First Quarter


Longtime Ford dealership emphasizes family, taking care of its customers

jack demmer ford canton mi
“I don’t think we are anything special, we are just hard-working people who try to do what’s right,” said Jack Demmer, founder of Jack Demmer Automotive Group. “If you take care of your customers, they will take care of you.”

Sounds pretty simple. And it was for Demmer because he truly cared about his customers and it was this philosophy and the way he built his business that helped create what is known today as “The Demmer Difference.”

Demmer grew up around cars in the 1930s, and his father, Charles Joseph Demmer, sold used cars from their family home on 14th Street in Detroit. At age 16, Jack sold his first car – a 1935 Ford Coupe for $135. His experiences with his father helped turn the key on a career not only selling cars and trucks but also creating one of the premier dealerships in southeast Michigan.

Jack Demmer passed away in 2017, but the family-owned business has remained exactly that with his sons, Bill and Jim, taking over the automotive group. And to understand the present and future requires a trip to the past, because that’s where “The Demmer Difference” was built – Ford tough!

Jack Demmer and Jimmy Spitler opened Spitler-Demmer Edsel in September 1957 in a former gas station with a one-car showroom. It was located in Nankin Township, at the corner of Glenwood and Wayne Road. In the fall of 1969 they moved to the present location on Michigan Avenue in Wayne. In March of 1975 Spitler-Demmer Ford became Jack Demmer Ford.

More than 50 years since its origination, the Jack Demmer Automotive Group is still family owned and operated (three generations) today and the team sells a 2024 Bronco Sport Big Bend SUV 4x4 the same way Jack sold that 1935 Ford Coupe – just with a little bit higher price tag.

“Jack’s main goal was to take care of the customer and even though he is no longer with us, his vision is still as clear as when he was present,” said General Sales Manager Eric Preece. “The family has stood behind his business plan and always makes it paramount to do what’s needed to help the customer.”

That’s the “The Demmer Difference.”

“It’s about doing what is right for the customers but it’s also about doing what is right in the community and within our team,” Preece said. “The family is always looking at ways to help their employees and improve working conditions that help make our jobs more efficient and more enjoyable. They truly go above and beyond to make us feel as good as our customers do about doing business here and being part of this great team.”

The Finance Team at Jack Demmer Ford has the industry experience and the know-how needed to get the best available loans, rates and terms for their customers. They also provide a variety of online financial tools that allow customers to complete forms and applications from the comfort of their own home, helping the carbuying process to move quicker.

The Jack Demmer Ford Service Center is a state-of-the-art vehicle service center with a team of experienced and certified technicians who are dedicated to keeping your Ford running at peak efficiency by emphasizing preventive maintenance.


Jack Demmer Automotive Group has two locations. Jack Demmer Ford is located at 37300 Michigan Avenue, in Wayne. Jack Demmer Lincoln is located at 21531 Michigan Avenue, in Dearborn. For more information, log onto jdemmerford.com.
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