TRUE Community Credit Union’s investment in Livonia is about more than opening another branch. It is a way for TRUE to show up in a growing community and bring its mission to life in a place where members live, work and make everyday financial decisions.

For TRUE, Livonia represents opportunity and connection. The new branch gives members another place to ask questions, talk through decisions and find support as they work toward financial goals today and in the future.

“Our mission is to cultivate legacy-defining moments for the people and places we serve for generations to come,” said Chrissy Siders, president and CEO of TRUE Community Credit Union. “As a credit union, we have the unique opportunity to touch every single person – from birth to death and every moment in between. That means we have both the privilege and responsibility to walk alongside our members through the countless moments that shape their lives and to invest in places where our members, families and communities can thrive.”

The Livonia location gives TRUE another way to meet members where they are and build relationships within the community. It also creates a local resource for individuals, families and small businesses looking for guidance, not just transactions.

Siders said TRUE’s focus has grown beyond traditional financial well-being and into financial thriving.

“How you are doing financially is just as much a social determinant of health as where you live or your physical, mental or spiritual health,” she said. “It’s all about the people we serve and the people that we can serve. And at the end of the day, we want those people to be well, and we want them to be thriving.”

That approach starts with understanding what members are carrying financially and helping them find a path forward.

“We want to help take the weight of financial stress off our members,” Siders said. “We do that not only through products and services we offer, but by building relationships and leaning into the difficult conversations about your financial well-being and how we can help.”

One recent example is TRUE’s new high-yield savings account, which was launched to help members earn more on their savings while keeping their money accessible.

“This gives members the flexibility they want without locking up their money like a traditional certificate of deposit,” Siders said. “One of the best parts is seeing how this helps our members make more progress toward their financial goals. By earning more on their savings, they’re able to build stronger financial futures while keeping their money accessible for life’s opportunities and unexpected moments.”

The Livonia branch and the new high-yield savings account point to the same larger goal: giving members more access, more options and more confidence as they plan for what comes next, and allowing TRUE to bring its mission-driven work to the residents of Livonia.


TRUE Community Credit Union is a top-rated credit union with 15 branch locations serving members in Jackson, Ingham, Wayne, and Washtenaw counties. With more than $945 million in assets and approximately 80,000 members, TRUE Community Credit Union prioritizes people over profit, process and product, and aims to create legacy-defining moments for the people and places it serves for generations to come. TRUE Community Credit Union includes more than 200 employees dedicated to helping members achieve their most important life milestones, big or small. For more information, visit TRUECCU.com.