For over 15 years, Bricks & Minifigs has been the number one aftermarket LEGO® toy store where customers can buy, sell and trade all things LEGO®.

This spring, Rick and Jennifer Jackson opened a new Bricks & Minifigs franchise in Brownstown, drawing hundreds to its grand opening in April.

For LEGO® enthusiasts and families alike, the locally owned shop is a welcome addition to the Downriver area, offering a large selection of minifigures, bulk bricks, accessories and much more.

“In the last five to 10 years, people have been telling me that I should open a LEGO® store because I have so much stuff,” said Rick Jackson. “And I thought it would be awesome to be able to do that one day.”

With that idea in the back of his mind, a late-night, fateful YouTube scroll introduced him to the Bricks & Minifigs franchise about three years ago.

After reaching out to the company on a whim, Jackson decided to go all in.“I said that if I was going to make the leap to open a store, having a franchise with an established name would be the way to go,” he said.

Choosing to go the franchise route allows the Jacksons to focus less on logistics and more on customers.

At Bricks & Minifigs Downriver, customers will find a wide range of everything, from retired LEGO® sets and old minifigures to brand new sets and everything in between.

The Brownstown location’s inventory reflects both the Jacksons’ dedication and resourcefulness.

Most of the used inventory was originally procured by the owners through Facebook Marketplace, yard sales and flea markets.

Many of the store’s minifigures were purchased through online sources like BrickLink, the world’s largest online marketplace to buy and sell LEGO®, and other franchise approved vendors.

What sets Bricks & Minifigs apart from other LEGO® retailers is the in-store experience. When customers enter the store, they might just leave with the oddly specific LEGO® piece they have been looking for for years.

“I love helping customers. I want everyone to have that love of LEGO® like I have,” said Rick, who personally helps customers find and order exactly what they’re searching for.

The Jacksons aren’t the only LEGO® experts at Bricks & Minifigs Downriver – their team members also have a wealth of knowledge, specializing in Star Wars, Marvel, DC and other popular LEGO® themes.

Beyond retail, the store allows customers to sell and trade at any time during business hours for in-store credit or cash.

While already having established a strong customer base since opening, Bricks & Minifigs is dedicated to becoming a community hub with a dedicated event space onsite for birthday parties, meetings and group activities starting this summer.

“One of the things I really liked about this franchise is that it’s not just about being a retail store,” said Jennifer Jackson. “It’s about focusing on your community and getting involved.”

For more information, visit the Bricks & Minifigs Downriver Facebook page or call (734) 301-3245.